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CV de Direction Marketing & communication international / Consultant, cherche un emploi de Missions de Conseil ou Direction Marketing internationale / communication.enligne-ch.com

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Directeur marketing - Conseil en Marketing et Business development

Code CV : 57f4ff6eb9c34c72
Date de dernière connexion : 2017-06-29

Madame St... R...
....
1207 Genève
Suisse




Situation actuelle:
Secteur d'activité actuel : Cosmetiques - Mode - Luxe
Taille de l'entreprise : Indépendant
Fonction actuelle : Direction Marketing & communication international
Nombre d'années à ce poste : 11 ans à 15 ans
Nombre de personnes sous mes ordres : 21 à 50 personnes
Salaire annuel : 180000.00 EUR
Expérience Totale : + de 15 ans
Disponibilité : Disponibilité immédiate

Poste recherché:
Fonctions: Consultant, Directeur marketing international,
Secteur d'activité: Cosmetiques, Mode, Luxe

Type de contrat souhaité: CDI, CDD, Interim
Temps de travail souhaité: Temps plein, Temps partiel, Journalier
Salaire Annuel Minimum / Souhaité: 150000.00 / 0.00 EUR

Etudes :
Dernier niveau d'etudes validé avec diplome : Bac+5
Dernier diplome : Ecole Superieure de Commerce de Rouen
Niveau d'études actuel : Bac+5
Autres Formations :


Mobilité :
nc

Outils / Logiciels / Méthodes maitrisés


Permis VL, PL, véhicules spéciaux


Langues
Anglais : Courant


CV :

Madame St... R
1207 Genève
Suisse


CORE
COMPETENCIES


Business leadership: New Brand project leader to
Business Unit P&L responsibility (10M to 470M €)

Strategic agility: managing brand vision, competitive
and breakthrough strategy execution

Marketing expertise: from innovation, product
development and planning to brand management

Team management: building performing and thriving
teams (20-30 people), operational coordination

Extensive knowledge of worldwide luxury goods markets,
distribution and consumer insights

Blogger lecolibridefanny



PROFESSIONAL EXPERIENCE

Brand consulting and Business
development - Freelance 03/2016 to present


Alpeor swiss cosmetics: defined brand
platform, product range segmentation, advised on formulas and fragrance &
social media, managed packaging revamping, designed sustainable strategy.



LVMH GROUP 1996
– 2015


LVMH - Perfumes & Cosmetics Division

Director Development New Brands (based
in Geneva) 01/2011 to 03/2015




Nude Skincare (acquired by LVMH
Feb. 2011)

Global entrepreneurial project, niche
brand Founders Bryan Meehan and Alison Hewson

-
Drove Brand integration and relaunch

-
Quarterly reported to the Board Meeting


- Defined and executed new business,
marketing, retail and digital strategy in the US and UK

- Managed and orchestrated a global team (operational
team in London, development team in

Paris; 30 people in total, with Founder in
San Fransisco)



Strategic Project Director – Branding, Innovation
and prospective 09/2007 to 01/2011


Reporting to CEO Parfums Christian Dior (PCD)
and LVMH Group Managing Director

Major projects:

-
China market: analysis of market and consumer data, media usage and trends

Recommended strategic guidelines to grow the business
for Guerlain and PCD

-
Sephora Distribution/Retail: study of the “shopping experience” among the
different distribution channels (selective cosmetic market), defined new
directions for store evolution

-
Sephora Private label Make up and skincare: structured the brand identity, developed a new
marketing mix and retail tools (in store merchandizing, animation, training)
with Sephora teams

-
Parfums Christian Dior: developed Innovation process, consumer insights and market research



PARFUMS CHRISTIAN DIOR - LVMH

Makeup Business Unit Director / Marketing &
communication Director 09/2003 to
08/2007


Member of the executive committee

Scope : Turnover (440 M€) – International luxury cosmetics market

Managed a central marketing team (20
people)

Drove weekly business review to the
President of LVMH Group Mr. Bernard Arnault

Main accountabilities

-
Responsible for P&L, Strategy definition and execution, 3Y
plan implementation

-
Coordinated and
federated international Markets to the Business Unit strategy and 3 year plan

-
In charge of
international marketing and communication: created and developed products, merchandising,
packaging, advertising and PR events, training programs

-
Coordinated projects
with the Fashion branch



Key achievements and major transformation projects

-
Engineered 12%
average growth 2003/2007 (worldwide turnover
grew from 296 M€ to 470 M€)
and 9% average profit growth - 25% of turnover
dedicated to new initiatives/Innovation

-
Established new
strategy with franchises (Dior Addict, Dior Rouge, Diorskin, Backstage)

-
Increased appeal of
Dior Makeup with a new merchandising concept, the repackaging of the whole
range, and a new communication concept and layout

-
Relaunched Rouge
Dior iconic lipstick with Monica Bellucci endorsement



Makeup Group Product Manager : face/eye/and look
categories
08/2000 to 09/2003

Key achievements and major product launches

-
Created Diorskin
concept and range creation (Diorskin
Airflash)

-
Developed synergies
with The Couture House: created and developed the Backstage products (Diorshow
mascara bestseller of the luxury worldwide cosmetics market and “Star
products”)

-
Improved Categories
profitability, rationalized the product ranges



MOET HENNESSY UDV France - LVMH

Senior Operational Product Manager Malibu and Smirnoff 01/2000 to
07/2000


French market, Mass and CHR (hotel,
restaurant, cafe) distribution channels



CHRISTIAN DIOR COUTURE - LVMH

Senior Product Manager12/1996 to 12/1999

Scope : Women’s Beachwear, Underwear, Hosiery and Baby Dior (licensing
activities)




Main accountabilities and transformation projects

-
Directed Brief to
designers, defined, planned and executed collections plans

-
Followed up product
development and validated manufacturing process

-
Established and
executed budget

-
Partnered the retail
and merchandising teams in selection, design, development

-
Controlled Image and
sales tools development, PR, events and exhibition organization

-
Rationalized and
centralized Licensing activities in line with the strategy



CHANTELLE

Product Manager , International
Marketing Department
10/1994 to
11/1996


Junior Operational Product Manager, French Market 05/1993 to 09/1994

Main accountabilities

-
Developed products, POS
material development for all markets, responsible of POS budget,

-
Implemented International
Underwear Exhibition in France, developed sale tools, organized and drove commercial
meetings

-
retail : opened a
Baby Dior store in Paris and managed dedicated retail space in other Dior
stores



EDUCATION AND INTERESTS



Baccalauréat Maths et Sciencesjuillet 1987

Ecole Supérieure de
Commerce de Rouen
, Marketing juin 1992

L’Ecole Van Cleef & Arpels, Watches & Jewelry 2013 -2015

Soprotec, Digital strategy certification
– Dec 2015



Languages: French, English,
German (academic)

Personal details : French nationality, C permit, married, two children

Other interests: blogger,photography (portfolio available), travel, yoga & pilates, rea


Lettre de candidature

Madame St... R
1207 Genève
Suisse

Directeur marketing - Conseil en Marketing et Business development


Dear
Madam, dear Sir,


Coming
from the LVMH group, I offer a sound marketing and communication leadership
experience acquired in the international luxury goods sector. I have held
various senior-level positions on the fashion and cosmetics industries.


With a
deep knowledge of the luxury sector, I always have given priority to my
creative intuition associated with a sharp analytical mind to develop
innovative high-end products on an international scale and define new
performing result driven strategies.


I would
like to draw your attention on my last LVMH experience with Nude skincare, for
which I have managed an operationnal team based in the UK and a marketing
and development team based in Paris, (being based in Geneva).


I also
got a certification in webmarketing in 2015 (including digital strategy,
emailing, social media) and launched my blog a few monthes ago le colibri de fanny : savvy and healthy lifestyle with a touch
of luxury.


In the
short term, I am advising entrepreneurial brands in designing sustainable,
consistent and distinctive brand strategies.


Based on
my expertise and experience, I would be delighted to explore with you how I
might bring value to the marketing manager position you just published.


I remain
available to set up a call or an interview at your convenience.


Looking
forward to hearing from you,


Best
regards,

Madame St... R...


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