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CV de Direction Marketing & communication international / Consultant, cherche un emploi de Missions de Conseil ou Direction Marketing internationale / communication.enligne-ch.com

communication.enligne-ch.com : cv

Directeur marketing - Conseil en Marketing et Business development

Code CV : 57f4ff6eb9c34c72
Date de dernière connexion : 2017-06-29

Madame St... R...
1207 Genève

Situation actuelle:
Secteur d'activité actuel : Cosmetiques - Mode - Luxe
Taille de l'entreprise : Indépendant
Fonction actuelle : Direction Marketing & communication international
Nombre d'années à ce poste : 11 ans à 15 ans
Nombre de personnes sous mes ordres : 21 à 50 personnes
Salaire annuel : 180000.00 EUR
Expérience Totale : + de 15 ans
Disponibilité : Disponibilité immédiate
Poste recherché:
Fonctions: Consultant, Directeur marketing international,
Secteur d'activité: Cosmetiques, Mode, Luxe

Type de contrat souhaité: CDI, CDD, Interim
Temps de travail souhaité: Temps plein, Temps partiel, Journalier
Salaire Annuel Minimum / Souhaité: 150000.00 / 0.00 EUR
Etudes :
Dernier niveau d'etudes validé avec diplome : Bac+5
Dernier diplome : Ecole Superieure de Commerce de Rouen
Niveau d'études actuel : Bac+5
Autres Formations :

Mobilité :
Outils / Logiciels / Méthodes maitrisés

Permis VL, PL, véhicules spéciaux

Anglais : Courant

CV :

Madame St... R
1207 Genève


Business leadership: New Brand project leader to
Business Unit P&L responsibility (10M to 470M €)

Strategic agility: managing brand vision, competitive
and breakthrough strategy execution

Marketing expertise: from innovation, product
development and planning to brand management

Team management: building performing and thriving
teams (20-30 people), operational coordination

Extensive knowledge of worldwide luxury goods markets,
distribution and consumer insights

Blogger lecolibridefanny


Brand consulting and Business
development - Freelance 03/2016 to present

Alpeor swiss cosmetics: defined brand
platform, product range segmentation, advised on formulas and fragrance &
social media, managed packaging revamping, designed sustainable strategy.

– 2015

LVMH - Perfumes & Cosmetics Division

Director Development New Brands (based
in Geneva) 01/2011 to 03/2015

Nude Skincare (acquired by LVMH
Feb. 2011)

Global entrepreneurial project, niche
brand Founders Bryan Meehan and Alison Hewson

Drove Brand integration and relaunch

Quarterly reported to the Board Meeting

- Defined and executed new business,
marketing, retail and digital strategy in the US and UK

- Managed and orchestrated a global team (operational
team in London, development team in

Paris; 30 people in total, with Founder in
San Fransisco)

Strategic Project Director – Branding, Innovation
and prospective 09/2007 to 01/2011

Reporting to CEO Parfums Christian Dior (PCD)
and LVMH Group Managing Director

Major projects:

China market: analysis of market and consumer data, media usage and trends

Recommended strategic guidelines to grow the business
for Guerlain and PCD

Sephora Distribution/Retail: study of the “shopping experience” among the
different distribution channels (selective cosmetic market), defined new
directions for store evolution

Sephora Private label Make up and skincare: structured the brand identity, developed a new
marketing mix and retail tools (in store merchandizing, animation, training)
with Sephora teams

Parfums Christian Dior: developed Innovation process, consumer insights and market research


Makeup Business Unit Director / Marketing &
communication Director 09/2003 to

Member of the executive committee

Scope : Turnover (440 M€) – International luxury cosmetics market

Managed a central marketing team (20

Drove weekly business review to the
President of LVMH Group Mr. Bernard Arnault

Main accountabilities

Responsible for P&L, Strategy definition and execution, 3Y
plan implementation

Coordinated and
federated international Markets to the Business Unit strategy and 3 year plan

In charge of
international marketing and communication: created and developed products, merchandising,
packaging, advertising and PR events, training programs

Coordinated projects
with the Fashion branch

Key achievements and major transformation projects

Engineered 12%
average growth 2003/2007 (worldwide turnover
grew from 296 M€ to 470 M€)
and 9% average profit growth - 25% of turnover
dedicated to new initiatives/Innovation

Established new
strategy with franchises (Dior Addict, Dior Rouge, Diorskin, Backstage)

Increased appeal of
Dior Makeup with a new merchandising concept, the repackaging of the whole
range, and a new communication concept and layout

Relaunched Rouge
Dior iconic lipstick with Monica Bellucci endorsement

Makeup Group Product Manager : face/eye/and look
08/2000 to 09/2003

Key achievements and major product launches

Created Diorskin
concept and range creation (Diorskin

Developed synergies
with The Couture House: created and developed the Backstage products (Diorshow
mascara bestseller of the luxury worldwide cosmetics market and “Star

Improved Categories
profitability, rationalized the product ranges


Senior Operational Product Manager Malibu and Smirnoff 01/2000 to

French market, Mass and CHR (hotel,
restaurant, cafe) distribution channels


Senior Product Manager12/1996 to 12/1999

Scope : Women’s Beachwear, Underwear, Hosiery and Baby Dior (licensing

Main accountabilities and transformation projects

Directed Brief to
designers, defined, planned and executed collections plans

Followed up product
development and validated manufacturing process

Established and
executed budget

Partnered the retail
and merchandising teams in selection, design, development

Controlled Image and
sales tools development, PR, events and exhibition organization

Rationalized and
centralized Licensing activities in line with the strategy


Product Manager , International
Marketing Department
10/1994 to

Junior Operational Product Manager, French Market 05/1993 to 09/1994

Main accountabilities

Developed products, POS
material development for all markets, responsible of POS budget,

Implemented International
Underwear Exhibition in France, developed sale tools, organized and drove commercial

retail : opened a
Baby Dior store in Paris and managed dedicated retail space in other Dior


Baccalauréat Maths et Sciencesjuillet 1987

Ecole Supérieure de
Commerce de Rouen
, Marketing juin 1992

L’Ecole Van Cleef & Arpels, Watches & Jewelry 2013 -2015

Soprotec, Digital strategy certification
– Dec 2015

Languages: French, English,
German (academic)

Personal details : French nationality, C permit, married, two children

Other interests: blogger,photography (portfolio available), travel, yoga & pilates, rea

Lettre de candidature

Madame St... R
1207 Genève

Directeur marketing - Conseil en Marketing et Business development

Madam, dear Sir,

from the LVMH group, I offer a sound marketing and communication leadership
experience acquired in the international luxury goods sector. I have held
various senior-level positions on the fashion and cosmetics industries.

With a
deep knowledge of the luxury sector, I always have given priority to my
creative intuition associated with a sharp analytical mind to develop
innovative high-end products on an international scale and define new
performing result driven strategies.

I would
like to draw your attention on my last LVMH experience with Nude skincare, for
which I have managed an operationnal team based in the UK and a marketing
and development team based in Paris, (being based in Geneva).

I also
got a certification in webmarketing in 2015 (including digital strategy,
emailing, social media) and launched my blog a few monthes ago le colibri de fanny : savvy and healthy lifestyle with a touch
of luxury.

In the
short term, I am advising entrepreneurial brands in designing sustainable,
consistent and distinctive brand strategies.

Based on
my expertise and experience, I would be delighted to explore with you how I
might bring value to the marketing manager position you just published.

I remain
available to set up a call or an interview at your convenience.

forward to hearing from you,


Madame St... R...

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